Jordi Gellida Fontela

Topics he writes about

• Pricing models (CPM, CPC, CPA)
• Attribution and measurement
• Programmatic deals
• Traffic and supply quality
• Header bidding
• Publisher inventory and monetization
• Ad fraud
• Scaling campaigns
• Reporting
• Landing pages and conversion
• Creatives
• Pacing and delivery

Articles by Jordi Gellida Fontela (20)

• Popunder Traffic: What It Is and Is It Safe
  7 October 2026 · Pricing models (CPM, CPC, CPA)
• Attribution Basics for Programmatic Advertisers: Last-Click vs Multi-Touch
  30 September 2026 · Attribution and measurement
• Private Marketplace Deals vs Open Auction: Choosing the Right Deal Type
  25 September 2026 · Programmatic deals
• Made for Advertising Sites: How Buyers Screen Inventory Quality
  20 September 2026 · Traffic and supply quality
• Header Bidding Explained: What Publishers Should Check Before Adding a Wrapper
  15 September 2026 · Header bidding
• Ads.txt, app-ads.txt and sellers.json: what buyers can verify
  10 September 2026 · Traffic and supply quality
• How to package publisher inventory so buyers understand it faster
  20 August 2026 · Publisher inventory and monetization
• Common ad-fraud signals that should change a campaign decision
  20 August 2026 · Ad fraud
• What advertisers should review before scaling campaign spend
  20 August 2026 · Scaling campaigns
• How to improve fill rate without damaging publisher quality
  20 August 2026 · Publisher inventory and monetization
• Reporting metrics that matter more than raw traffic volume
  20 August 2026 · Reporting
• The landing-page checklist that supports higher conversion quality
  20 August 2026 · Landing pages and conversion
• How to spot creative fatigue before it wastes budget
  20 August 2026 · Creatives
• What is pacing in digital marketing?
  20 August 2026 · Pacing and delivery
• Publisher quality signals buyers use to judge long-term value
  20 August 2026 · Traffic and supply quality
• How to package ad inventory for faster buyer decisions
  20 August 2026 · Publisher inventory and monetization
• Supply quality signals that help buyers trust an inventory source
  20 August 2026 · Traffic and supply quality
• CPM vs CPC vs CPA: how to choose the right pricing model for traffic buying
  20 August 2026 · Pricing models (CPM, CPC, CPA)
• How to build a publisher ad quality report buyers trust
  20 August 2026 · Traffic and supply quality
• Pacing in digital advertising: how to stabilize delivery without distorting results
  23 July 2026 · Pacing and delivery