Ad formats that fit different buying goals
A compact, network-style view of inventory that is easy to compare for advertisers and easy to package for publishers.
All seventeen formats, side by side
This page is the comparison view: exact size, how each one is served, and which group it fits in. If you want how the ad is chosen or how payment works, that lives on the advertisers and publishers pages; here it is only the catalogue.
Full catalogue
| Format | Size | Served as |
|---|---|---|
| PopUnder | 1×1 | image |
| PopUp | 1×1 | script |
| In-Page Push | 360×100 | script |
| Push Notification | 360×100 | script |
| Vignette Banner | 1×1 | script |
| Interstitial | 1×1 | script |
| Slider | 300×250 | script |
| Direct Link | 1×1 | script |
| Video Pre-roll | 640×360 | script |
| Leaderboard | 728×90 | image |
| Medium Rectangle | 300×250 | image |
| Large Rectangle | 336×280 | image |
| Wide Skyscraper | 160×600 | image |
| Mobile Banner | 320×50 | image |
| Large Mobile Banner | 320×100 | image |
| Billboard | 970×250 | image |
| Half Page | 300×600 | image |
Formats that occupy no space on the page (PopUnder, PopUp, Vignette Banner, Interstitial, Direct Link) are registered with a 1×1 size: that is not a catalogue error, it is how a format that reserves no visible space is declared.
Display banners
Eight standard sizes, all served as an image: Leaderboard, Billboard, Medium and Large Rectangle, Half Page, and Wide Skyscraper for desktop; Mobile Banner and Large Mobile Banner for narrow screens, by size. Sustained presence without interrupting reading.
Slider (non-intrusive)
The only in-content format in the catalogue: it lives inside the page, at banner size (300×250), without blocking or replacing the content the visitor came to read.
Push
In-Page Push and Push Notification, both 360×100 and served as a script: built to bring back a visitor who already knows the site, not for the first impression.
Full-screen interruption
PopUnder, PopUp, Interstitial, and Vignette Banner: all four registered at 1×1 because they occupy no fixed slot on the page, and all four built for direct response rather than sustained presence.
Video
Video Pre-roll, 640×360, served as a script: the only format in the catalogue built for a message that needs more than a few seconds.
Direct Link
It paints no creative at all: it sends straight to the destination. Useful for testing an offer before producing any artwork.
Banner ads
Classic display placements for reach, branding, and stable supply.
Native ads
Placements that sit closer to content and can feel less interruptive.
Push notifications
Direct messaging for campaigns that need immediate visibility.
Interstitials
High-attention placements for traffic with clear session intent.
Video ads
Richer creative for stronger attention and engagement.
Popunders
Performance-oriented placements for aggressive response goals.
Direct link
Lightweight traffic promotion or monetization for simple destinations.
In-page push
Browser-friendly push-style visibility without full subscription flows.
Frequently asked questions
Quick answers about campaigns, monetization, traffic controls, and how to work with the Adstean team.
Use the contact form on the site or write to support@adstean.com. That keeps advertiser, publisher, and platform questions in a single support flow.
The strongest gains usually come from tightening targeting, reviewing creative performance, comparing inventory quality, and removing underperforming segments quickly instead of letting weak traffic keep spending or filling.
Publishers should understand where traffic comes from, how users behave on-site, which placements are sustainable, and which formats fit the audience without damaging the user experience or long-term retention.
Bring a clear offer, target markets, acceptable pricing range, creative assets, and a working view of the conversion path. Campaigns tend to improve faster when these basics are defined before volume starts flowing.
The useful answer depends on the traffic source, campaign objective, and inventory profile. In practice, teams usually compare models such as CPC, CPM, and performance-driven structures, then optimize according to margin, response quality, and delivery consistency.
Adstean is positioned as a practical ad operations platform. Advertisers can launch and refine campaigns with clearer controls, while publishers can organize monetization around the traffic and inventory they actually have.