How to improve fill rate without damaging publisher quality

Fill rate and quality should not be treated as opposites. Publishers can improve monetization by packaging traffic better, testing placements carefully, and keeping the experience readable for the audience.

Test placements one change at a time

That makes it easier to know which change actually helped.

Keep the user path clean

Users who trust the page are more valuable in the long run.

Work with clearer demand descriptions

Buyers respond faster when they know what they are getting.