Common ad-fraud signals that should change a campaign decision

Fraud detection is not only about blocking bad traffic. It is also about spotting patterns early enough to change a campaign before the waste becomes expensive.

Look for repetition

Repeated device behavior, odd click bursts, and unnatural timing often signal that the source needs closer review.

Check the relationship between clicks and outcomes

When traffic looks active but no downstream value appears, the campaign probably needs a cleaner filter.

Use fraud data as a planning input

Teams that treat fraud reporting as part of optimization usually make better budget decisions.